The Value of Music to your Business.

UPRS makes the music user’s task very simple for very moderate annual or monthly payments, UPRS issues a license authorizing a license to use music in the worldwide repertoire which UPRS represents. Having made the payments, the licensee is secure that UPRS holds him or her covered and that he or she can perform music from UPRS repertoire without fear of being sued for infringement of copyright.

We assist you to access world music works easily and legally

The value of music can be rewarded

To reward and respect the value of the creator’s musical works, most countries around the world have copyright laws. Uganda is one such country, and it is one such country, and it is in this context that UPRS’ work is concerned with the right to perform music in public, including the right to broadcast it. What this means is that no one may give a performance of music in public without prior permission of the copyright owner, because this would constitute the infringement of copyright. But if everyone who wanted to use music in public, every hotel or restaurant proprietor playing music to entertain customers; every industrialist using ‘music while you work in the factory’ every concert organizer every ‘disco’ proprietor, every broadcaster; and all others had to negotiate differently with copyright owner concerned (often in different countries) chaos would reign. The cost to the user would be enormous.

UPRS is your one-stop shop for a copyright license.

Like SAMRO in South Africa, SPA in Portugal, COSOMA in Malawi, and UPRS the main body in Uganda representing music performing rights. UPRS’ key function is to administer the non-dramatic performing transmission, making available and broadcasting rights in musical rights of members and the members of affiliated societies. This UPRS does this by functioning as a collective administration society that negotiates ‘blanket licenses’ with music users who have access to UPRS’s extensive repertoire of copyrighted musical works.
UPRS’ membership is based on direct membership of composers, authors, translators, arrangers, and music publishers as well as members of its affiliated societies. The relationship with affiliated societies is through bilateral agreements for the protection of intellectual property or the Berne convention.

Just How Valuable is Music to Your Business?

It is no secret that music plays an important role in the lives of just everyone living in this country, enhancing our moods, providing a soundtrack to our teenage years, comforting us in a time of hardship, welcoming a new life into the world and probably about a million more thing music does. But there is no time that music plays a powerful role in the economy, including in Uganda. The music industry itself contributes to the GDP in myriad ways through the businesses of record companies, publishing companies, music retailers, the live music sector, and a great deal more. This is however a far more subtle yet significantly impactful way in which music plays an important way in which music plays role in the Ugandan economy, and that is the value it has for business throughout the Ugandan country.

Hard Evidence That Music Increases Customer Spend

Anyone in business will know that we are not talking about CDs or the cassettes available on the shelves at the countries’ music retailers’ shops (even though this is an impressive part of the Ugandan music business). What is under the spotlight here is the positive effect music has on the passengers in taxis, shoppers, dinners, Bank clients, Hotel residents, and other customers in retail trade, the service industry, and many more areas of economic activity. Close your eyes a second and picture strolling through a shopping mall in silence. Well, not without the character of other shoppers, but in an environment devoid of music. It’s not only something that would seem strange but, more than likely, discomforting enough to cause you to live.

The Uganda Experience

Like the experience of the UK, Australia, and South Africa, in Uganda, there is no shortage of evidence to show just how music is in individuals’ experience of the retail of their retail, consumer, or service industry experience. The fact is that no business can operate at its peak without music being played to those within the confines of the gym, restaurant, mall, or thousands of other places. For example, in 2007 UPRS conducted a study that proved that people prefer to board a taxi with music than without.

The Value of Music must be rewarded

There is plenty of anecdotal evidence that taking away the music from the hotel, retail shop, or service environment is not a wise move. But there are also many heavyweight international studies to show, without doubt, that any retailer must hit that play, Burton, on the music system the second doors open for business trade. And not only that, the retailer service provider in the know understands that not only any music will do; it’s the type of genre that also plays an important role to ensure that customers spend more on his or her service again. The complex and extensive effects of playing music in a public place where business is taking place are the subject of several studies, one of the far-reaching those of which were conducted by the University of Leicester in England. Commissioned by Performing Right Society (PRS) in the United Kingdom (the UK equivalent of UGANDA Performing Right Society UPRS), the wide-ranging studies look at the effects of music on customers of a wine shop, a bar, a bank, a sports goods store, and other retail outlets. They produced results that are sometimes surprisingly subtle, but always significant. Another pivotal study was conducted by the Australian Performing Right Association (APRA)- which was conducted in 2000 Australia and came to the conclusion that music has the potential to influence the commercial processes.

Living It Up in Leicester

The English study (which came out of the Leicester Department of Physiology Music Research Group) is regarded as one of the most comprehensive undertaken. It looked at the effect of music on varying environments: the staff of a workplace (a computer company), a bank, a bar, a sports goods chain, a supermarket, and those listening to on-hold telephone music. The studies yielded some important results. For example, when French music was played in the supermarket, customers purchased 76% more French wine and when German music was played wine from Germany sold in great quantities. Meanwhile, over in the banking hall, the group’s studies revealed that the type of music played reflected how customers in the bank viewed the establishment: no music meant that it was less dynamic: classical and easy listening cased caused the people to identify the bank as being inspirational, and fun music made the customers view the bank as fun itself. In another environment, two branches of sports Division, a sports retail chain pop, jazz, and then no music was played over the course of two weeks and a conclusion reached was that the music played influenced the atmosphere of the store which then has an impact on customers’ behavior. In another interesting study (at the computer company) music was shown to improve workers’ moods and raise morale at the workplace. Through their varied extensive studies, Leicester University came to the conclusion that music may have the potential to influence sales; the amount that customers are prepared to spend, store atmosphere, product choice, browsing time, and the amount of time spent in the store. In short, it was revealed to play an integral role and vital role in people’s retail, service, or work experience.

The Australian Experience

The positive impact of music on individuals in retail, consumer, or service environment is a global phenomenon. A study conducted in 2000 by the Australian Performing Right Association (APRA) came to the conclusion that music has the potential to influence the commercial process. The experiment was conducted out of Africa, a popular Sydney restaurant. This restaurant was chosen for its high-quality stereo and speakers and proximity to other restaurants, amongst other reasons. The four musical styles presented included classical, pop music, easy listening, and jazz, and subjects were asked to rate the music according to a set of adjectives. The results revealed incisive findings on the type of music played. No music was associated with the restaurant, being perceived as the least upbeat. Classic music was associated with the restaurant, being perceived as the most upmarket/sophisticated. Popular music was associated with restaurants, being perceived as the least peaceful/passive and most invigorating/stimulating. Easy listening music was associated with the restaurant as being perceived as the tackiest. In conclusion, it was reported that: there are several practical applications of the findings reported in this study. Firstly, results suggest that music can be used by restaurant and store owners to create a specific atmosphere that will distinguish the environment from close competitors. Findings also suggest that stores that play upbeat or up-market music may be able to charge higher prices. Overall, the absence of music had the most negative effect on the atmosphere and the number of money patrons was prepared to spend.