The Value of Music to Your Business

Simplifying Music Licensing with UPRS

The Uganda Performing Right Society (UPRS) offers an easy and legal way for businesses to use music. By acquiring a license, businesses can access a vast global repertoire without the risk of copyright infringement.

Recognizing the Value of Music

Music is a powerful asset for businesses, influencing customer experiences and spending behavior. Copyright laws ensure creators are compensated, and UPRS facilitates this by providing collective licensing, similar to SAMRO (South Africa), SPA (Portugal), and COSOMA (Malawi).

Music’s Role in Business Growth

Music enhances consumer experiences across various industries, including retail, hospitality, and transport. Studies show that background music influences customer emotions, purchasing behavior, and brand perception.

Evidence of Music’s Impact

  • Retail & Hospitality: Studies confirm that music affects purchasing decisions, with genre choice influencing spending patterns.
  • Public Transport: A 2007 UPRS study found passengers prefer taxis with music.
  • Workplace Productivity: Research from Leicester University highlights music’s ability to boost employee morale and efficiency.

Global Insights on Music in Business

  • UK Study: Customers spent more on French wine when French music played, and German wine when German music played. Banks using classical music were seen as more prestigious.
  • Australian Study: Music shaped customer perceptions in restaurants, with classical music creating an upscale feel, while upbeat tunes encouraged spending.

Conclusion

Music is a vital business tool that enhances customer experience, increases spending, and fosters brand identity. Businesses should strategically incorporate licensed music to maximize these benefits while ensuring compliance with copyright laws through UPRS.